STRATEGY · CONSUMER PSYCHOLOGY · GROWTH
So clients choose you before they even talk to you.
I help small businesses and experts build marketing that explains their value, builds trust, and leads to a purchase — before the first personal contact.
GOOD MARKETING STARTS EARLIER
A client doesn’t decide the moment they message you.
It starts much earlier.
When they see your profile.
Read your first post.
Land on your website.
Look at your price.
Compare you to a competitor.
And gradually decide:
“THIS IS FOR ME” OR “I’LL KEEP LOOKING”
- Profile
- Post
- Website
- Price
- Comparison
MY APPROACH
From “I noticed you” to “I choose you.”
I’ve walked this path myself — new country, new language, a market I had to learn from zero. Now I guide my clients through it.
01 NOTICE
Before you can persuade, you have to enter the right person’s field of attention. We work out where your audience is, what stops their attention, and which channels actually make sense.
AUDIENCE · ATTENTION · CHANNELS
02 UNDERSTAND
A client shouldn’t have to figure out what makes you different. Positioning, offer, and communication must quickly answer: “What’s in it for me — and why them?”
POSITIONING · VALUE PROPOSITION · MESSAGING
03 BELIEVE
People rarely buy right after meeting you. First they look for reasons to trust you. Content, website, case studies, expertise, and customer experience have to work together.
CONTENT · SOCIAL PROOF · TRUST
04 CHOOSE
Good marketing shortens the distance between “Interesting” and “I want exactly this.” We work with the psychology of choice, objections, and perceived value.
CHOICE · OBJECTIONS · VALUE
SERVICES
From a first conversation to systematic marketing
POSITIONING · CONTENT STRATEGY · SOCIAL MEDIA · ADS · AI
01
INTRO
Intro call, 15–20 min
A short conversation to see whether I can really be useful. No hard sell.
free
02
DIAGNOSE
Marketing / Brand Audit
“We’re doing something, but we don’t understand where the problem is.” I’ll go through your positioning, communication, content, and customer journey and show where attention, trust, and conversion are getting lost right now.
from €400
03
CLARIFY
Strategy session (60–90 min)
When your head holds 17 marketing tasks and all of them seem urgent. In 60–90 minutes we’ll separate what matters from the noise, work through one specific problem, and shape the next steps.
from €150
04
BUILD
Brand & Marketing Strategy
When what you need isn’t one more idea for Reels, but an answer to the question: “How do we actually sell ourselves?” Positioning · Audience · Value Proposition · Customer Journey · Content · Channels · Roadmap
from €900
05
GROW
Content · Meta · Google · AI
Once the foundation is there, you can turn up the volume. Content system, advertising, optimization, and AI processes — where they genuinely help the business grow. Meta & Google — from €400/mo · Content system — from €800/mo
€400–800/mo
FREE · MARKETING CLARITY CHECK
Marketing Clarity Check
A 30-minute self-audit of your small business marketing. Positioning · Value Proposition · Profile / Website · Content · Trust · Customer Journey · Conversion.
At the end you won’t just get a list of “mistakes” — you’ll see exactly where the biggest gap in your marketing is.
No spam. Only marketing worth a place in your inbox.
SELECTED WORK
Strategy sounds good. But what does it change?
PROBLEM → INSIGHT → CHANGE → RESULT
Tattoo salon in Landshut
Built positioning and a content system from scratch — result: a significant increase in booking requests within a few months.
Automotive brand (confidential)
Strategic consulting for a premium automotive brand — positioning, communication, marketing strategy.
A Reel that went viral
Personal case: one Reel, built on the psychology of attention and choice, gathered almost 3 million views organically.
You can spend another month wondering what to post. Or finally understand why a client should choose you.
NO HARD SELL — FIRST WE’LL SEE IF I CAN REALLY BE USEFUL TO YOU.
PICK A TIME
Pick a time that works — let’s start
15–20 minutes, no strings attached. Choose a slot below — I’ll confirm personally.